Product description and primary audience
The ONOC WebsiteGuide (this Document) is a communications product to explain the web content definition, process and approach used in the 2020 website overhaul project.Primarily, this will be useful for ONOC management and secretariat in terms of reviewing the current content and in planning processes for future iterations, as and when strategic direction and needs evolve. It will also be useful for the 17 National Olympic Committees (NOCs) and 7 Associate Members that constitute ONOC and are profiled in the website.
ONOC background on wireless technology and website build
The ONOC was progressive in the Olympic Movement as it was the first Continental Association to use wireless technology to administer its annual general meetings. This would seem a natural progression given the vastness of the Oceania Continent and the immense distances between island countries creating huge burdens of travel and logistics costs. It was also the first Continental Association to have its own website. The ONOC 25th Anniversary publication labels 1997 – 1998 as the period for website creation. Following this, the world’s first international web portal and database, www.oceaniasport.com with a complete Games Management System was established for the 2003 South Pacific Games by the Melbourne-based IT firm, Sportingpulse. Oceaniasport began as a provider of websites and a competition management system but its costs soon escalated rendering it uneconomical for clients, including ONOC.
The organisation subsequently created a ‘landing page’ www.oceanianoc.org for temporary web presence.
The new website developed in 2020 utilises the same domain name under completely new infrastructure and content.
The key to online content is brevity – strategic brevity, so the content development has involved the continuous assessment of what matters, why, and how it should be presented in order to contribute to the overall goals of the ONOC Strategic Plan 2018 – 2021.
Web content is defined by the overall objective to ‘draw in’, inform, inspire, and most importantly, engage visitors and stakeholders in a continuing relationship.
As such, not all information has to be provided by an organisation on a website at any one time – the key is to provide evolving content based on changing contexts, realities and events to maintain interest and relevance in a digital universe that has reduced people’s attention span and reservoirs of emotion critical for sustained and meaningful engagement.
The key is to be recognised for the sum of one’s total work as credible, trusted, and relevant. As such, the website is a meeting point, a foyer of sorts, where ONOC presents and amplifies itself, never losing sight of the fact that ‘return’ engagement over a longer period is the desired end. How does ONOC ensure it redefines engagement with its stakeholders, its members, and new visitors?
The content definition design and response addressed this through fresh content approaches and purposeful inclusion of consistent information flows in core sections of the website as explained in the next section.
Considering the website is an entry point for engagement, content is strategically developed to harness longer and deeper engagement. If successful, this will mean that visitors will not only visit the ONOC website but use it as a springboard into the NOCs, and in reverse direction, to ANOC and IOC. It will also mean visitors will move to the ONOC Resource Centre to access forms, reports, research studies, news, features, in-depth analyses, and events following. It will also translate to a stronger organic exchange between the ONOC website as the organisation’s primary visibility platform and all its social media channels – Instagram, Facebook, Twitter, YouTube, and LinkedIn.
At the deep level, it will mean there should be direct contact from existing and new stakeholders and users to ONOC and its various departments, and stronger social media engagement.
The content approach transits between three nodes: it begins with Information, Strategic Communications and Knowledge
What begins as Information is converted through Strategic Communications into beginning an ONOC Knowledge System through purposeful knowledge creation, analyses, production and sharing.
The content approach is to register Oceania as the smallest and most vulnerable (fragile) region that it is – but to strategically introduce the background to this status in the Olympic Movement to foster understanding and appreciation for the region, sometimes a complex task in most global fora.
The primary goal of the ONOC website is communications for Sustainability – beginning the design and operations of communications that ultimately leads to increased visibility of the region through the culture of sport, a deeper understanding of its context and issues, with rationale for increased support and opportunities, and perhaps more contextualised assistance within the international system.
This is strategically positioned to act as the primary complementary tool to support the relationship building that Dr Robin Mitchell, Mr Ricardo Blas, ONOC Commissions and ONOC Members, and the overall ONOC Legacy engage in.
Some key sectional guidance from the ONOC website
Founders – the page presents the original Baden-Baden, West Germany (1981) group as the seeding team identified in the ONOC 25th anniversary book. The page is positioned to lead into the History page. A more comprehensive coverage of the Founders will feature in the History product.
History – the narrative history in the 25th anniversary book which was in the old ONOC website has been converted into a Timeline which will link to a detailed History placed in the Resources Centre.
Executive – presents the ONOC Executive Board and connects in flow to the next page linking to the ONOC General Assembly which is held annually.
Membership – the National Olympic Committees (NOCs) are presented in a consistent format introducing the NOC leadership and IOC recognition date before presenting core information where available, then progressing to contextual realities that the various NOCs operate in. The approach is to provide basic details, national background to plant seeds of understanding and appreciation for small Pacific island countries, thence to BOM – Best Olympic Moments by NOC as an inspiration. The key is to build interest then transfer the visitors to the actual NOC website, many of which need creation but who do exist on social media. Appropriate links are provided for each of the 17 NOCs and 7 Associate Members.
Programmes – ONOC’s flagship OSEP maintains prominence in this section with relevant links to the Resource Centre. OSEP has emerged from an independent external evaluation and ONOC management has endorsed its findings and recommendations in its management response. As such, OSEP will be rolling out a new strategy in various phases over the next 8 years which constitute two Olympic cycles. To learn more about the evaluation and its findings you may follow relevant links shared on the OSEP page and also subscribe to our forthcoming newsletter, our social media channels and to online news updates.
A new feature is the inclusion of other programmes that are being substantially, if not completely, supported by ONOC and which demonstrate the depth and comprehensiveness of ONOC’s work. The Olympic Solidarity Programme, whilst funding the other programmes, is also presented as a Programme on its own because its harnessing, management, coordination and monitoring and reporting requirements constitutes one of the largest roles of the ONOC Secretariat, particularly for its Finance, Technology, Administration and Communications departments.
Partners – long partners of ONOC receive due attention in individual pages of the website with updated contact information and links to their websites demonstrating ONOC’s partnerships with breakdown to showcase the depth and reach of ONOC.
Commissions – in this section, the Athletes’ Commission is given prominence reflecting the IOC approach placing athletes at the heart of everything in Olympism. Further information relating to all commissions will be developed into succinct knowledge products to be placed with relevant links in the Resource Centre and amplified via the website and social media channels as and when these are developed and added to ONOC’s knowledge repository.
Tokyo 2020 - this page contains all information related to the countdown to Tokyo 2020. This has been updated and will be continuously furnished with new items as time progresses.
Newsroom – the website Newsroom is categorised into ‘News’ and ‘Media Releases’ sections. Further clarity on sources is provided by a Tagging System which identifies products as either from IOC, ANOC (amplified on ONOC channels) or as home-developed original ONOC material.
Resource Centre - is a repository of information and knowledge critical for theengagement of serious visitors or researchers. The work for this sectionrequires deeper and longer approaches from all of ONOC, and will evolve asannual reports, commission reports, new research and analyses are developed andshared. Reports - this section will promote all annual reports and programme reports generated by specific programmes, NOCs, and thematic groups. Governance- this section provides core governance reference points such as the IOCOlympic Charter and the ANOC Constitution which are public documents on the irrespective websites.
The ONOC website has been developed with visual and print content sourced from living people, IOC, Olympic Channel Services (OCS), IOC Communications, IOC and ANOC Commissions, ONOC Commission Chairs, Pacific Games Council (PGC), the ONOC 25th Anniversary book, and NOC leaders and management.
Country data was extracted from the CIA Yearbook series which at the time of content development, was the only one that had all NOC countries and updated to 2020.
Special gratitude is extended to ONOC President Dr Robin Mitchell, and Secretary General Mr Ricardo Blas, and the 2020 ONOC Secretariat staff for information shared toward content development.