Media partnership at Commonwealth Games ends on a high

August 25, 2022
ONOC
Don Opeloge of Samoa won Gold in the 97kg category in Men's Weightlifting. The Opeloge family have contributed several medals at Olympic, Commonwealth and Pacific Games level to Samoa. | Photo: Getty Images

Pacific Islands athletes and teams received great coverage at the BIRMINGHAM 2022 Commonwealth Games thanks to a ten-year partnership that has seen the same service delivered at eleven previous international level sporting events.

The media and communications partnership between the Oceania National Olympic Committees (ONOC) and the UK-based The Reporters’ Academy (TRA) brokered by ONOC President Robin Mitchell began in 2012 for the coverage of the LONDON 2012 Olympic Games.

It has grown into a relationship bringing visibility to the Oceania Continent, especially athletes and teams from the ‘smaller’ Pacific Islands countries, through a regional approach to media delivery.

Check out the Birmingham 2022 updates

The Australian and New Zealand teams to international meets have traditionally been better resourced in communications but other Pacific countries have benefited from TRA resources enabling performance highlights, personal stories, and features to reach Pacific newsrooms through the ONOC Communications mechanism.

All media products received Pacific and regional Asia-Pacific distribution through the Pacific Islands News Association (PINA) partnership with ONOC.

The B2022 engagement enabled the production and distribution media products of 112 events featuring Pacific Island athletes spread across 13 sports.

A total of 160 interviews were conducted over 10 days of competition and 21 articles comprising 11 daily roundups and 10 features produced. There were also 8 podcast episodes loaded to Spotify and Apple, including a trailer for every episode. In addition, 136 social media posts were shared across ONOC’s Twitter, Facebook, and Instagram channels over the two-week period.

The suite of media products adds to Oceania’s knowledge base becoming a repository for future generations. The suite includes coverage on individual athletes, women in sport, gender, inspirational takes, spotlights on medal wins, and the ‘culture’ of Pacific Islands sport.

The collaboration included seven team leaders and 10 reporters, a total of 17 from TRA, and four from ONOC Communications – a team of 21 working on-ground and digitally to get stories out daily.

The ONOC-TRA partnership previous coverage

Previously, the partnership has led to TRA covering the following international level sporting events for the Pacific Islands:

  • LONDON 2012 Olympics
  • 2013 World Swimming Championships
  • 2013 Rugby League World Cup
  • 2014 GLASGOW Commonwealth Games
  • 2015 World Swimming Championships
  • 2015 Commonwealth Youth Games
  • 2015 Rugby World Cup
  • RIO 2016 Olympics
  • 2018 GOLD COAST Commonwealth Games
  • 2019 World Swimming Championships

ONOC and TRA are working toward further collaboration in upcoming games, including at the PARIS 2024 Olympics.

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For further information, please visit the following:

The Oceania National Olympic Committees  
The Reporters’ Academy

The BIRMINGHAM 2022 Commonwealth Games
The PARIS 2024 Olympic Games
The Pacific Islands News Association

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About ONOC 
Established in 1981, the Oceania National Olympic Committees (ONOC) is one of five Continental Associations. It looks after the interests of 17 member nations in the Oceania Region, including Australia and New Zealand as well as seven associate members. 

ONOC has an office in Guam where Secretary General Mr. Ricardo Blas is based and the Secretariat in Suva, Fiji, where the Office of the President Dr Robin Mitchell is located.

All services and-programmes are based on the ONOC Strategic Plan for 2018-2021, and its 4 Core Functions of (1) Building and Strengthening NOCs Capacity (2) Cultivating Strategic Partnerships (3) Contributing towards Sporting Excellence and (4) Leading by Example.

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For more information, please contact;

Inoke Bainimarama
Executive Director (Acting) and Chief Communications Officer
inoke@oceanianoc.org

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